Universal Music has announced a licensing deal with Boomplay, a Nigerian streaming platform that now operates in multiple African markets.
Boomplay originally focused on local repertoire when it first launched three years ago, but has been in talks with global music rights owners too. Universal is the first major to sign a licensing deal with the company, that deal covering both local and global catalogue.
Confirming the tie-up, Universal Music’s EVP Of Market Development Adam Granite said: “We’re looking forward to working with Boomplay as we provide our African artists a range of creative, marketing and promotional resources to accelerate their careers within this vibrant and growing music market. This agreement will help UMG artists to reach new audiences, whilst boosting the African streaming experience to benefit both music fans, artists and songwriters”.
Boomplay’s CEO Joe He added that his company is “determined to continue meeting the music passion point of Africans in a legitimate way … and teaming up with a major music company in the global music industry like Universal Music Group offers yet another significant opportunity for us to do so”.
Boomplay is currently available in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia via an Android app, with an iOS version incoming.