Press Clipping
11/07/2018
Article
Boomplay in a deal to bring Universal Music Group’s artists to its platform

Boomplay, a music streaming and obtain service run by Transsnet Music, a Transsion Holdings firm has partnered with Vivendi’s Common Music Group (UMG) to license its catalog to Boomplay for its customers in Africa.

The deal will see Boompay distribute music from UMG’s world-renowned labels via its streaming and obtain platform in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia.
In response to Common Music Group, Government Vice-President, Market Improvement Adam Granite, “We’re trying ahead to working with Boomplay as we offer our African artists a variety of artistic, advertising and marketing and promotional sources to speed up their careers inside this vibrant and rising music market. This settlement will assist UMG artists to succeed in new audiences, while boosting the African streaming expertise to profit each music followers, artists and songwriters.”

Boomplay at the moment offers greater than two million songs and 1000’s of music movies to greater than 36 million customers, with practically two million new customers added every month.
Customers will now have entry to UMG’s intensive catalog of each native and international recording artists together with Eminem, Tekno, Put up Malone, Nicki Minaj, Woman Zamar, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J.Cole, Dr. Tumi, Nasty C, 6lack, Diana Ross, Hugh Masekela, Jon Bellion, Larry Gaaga, Tamia, Maroon 5, Aka & Anatii, TJAN, Jah Prayzah, Nonso Bassey, Mafikizolo, Cina Soul, Ella Mai,and Mr. Eazi.

Earlier this yr, UMG introduced the launch of Common Music Nigeria, a brand new division inside Western Africa to offer artists with complete alternatives all through the area and to offer pan-African expertise the absolute best launch pad for wider worldwide success. UMG is accelerating the corporate’s concentrate on rising your complete African music ecosystem together with recorded music, music publishing, manufacturing, stay occasions, model partnerships and merchandising efforts.

“This partnership extends our attain and makes our artists’ music accessible to hundreds of thousands of African music lovers,” mentioned Ezegozie Eze Jr., Normal Supervisor, Common Music Nigeria, “We’re delighted to be the primary international music firm to companion with Boomplay and sit up for bringing the extraordinary creativity of our artists to as many Africans customers as attainable.”

Additionally commenting, Boomplay’s CEO, Joe He, mentioned that Boomplay will proceed to forge partnerships that enriches the digital ecosystem and connects music lovers with their favourite songs anytime and wherever.

“Boomplay is decided to proceed assembly the music ardour level of Africans in a authentic manner, particularly Boomplay customers, and teaming up with a serious music firm within the international music trade like Common Music Group, presents yet one more important alternative for us to take action”, he mentioned.

The Boomplay App, which is at the moment solely accessible for Android customers, is scheduled for launch through iOS within the coming weeks. As well as, new Boomplay customers will be capable to get hold of a free one-month subscription after they choose in for a month-to-month auto-renewable subscription plan.