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11/06/2018
Article
Boomplay and Universal Music Group announces partnership in music distribution

Boomlaylay, musical music-leading music and musician musician and Universal Music Group (UMG), the leading company in world music distribution, today announces the signature of agreement for the distribution of music in many markets within Africa.

UMG is the first music company to pass his license to Boomplay, which is known for his musical service in Africa. Under the agreement of this long and effective agreement immediately, Boomplay will broadcast music from UMG in Tanzania with Nigeria, Ghana, Kenya, Rwanda, Uganda and Zambia. Until now, Boomplay has over two million songs and thousands of videos available to over 36 million users, with about two million new users growing monthly.

Boomplay users can now find home and international songs from the UMG including artists like Eminem, Tekno, Post Malone, Nicki Minaj, Lady Zamar, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J.Cole, Dr. Tumi, Nasty C, 6lack, Diana Ross, Hugh Masekela, Jon Bellion, Larry Gaaga, Tamia, Maroon 5, Aka & Anitii, TJAN, Jah Prayzah, Nonso Bassey, Mafikizolo, Cina Soul, Ella Mai, Mr. Know with many others.

Earlier this year, UMG announced the launch of Universal Music Nigeria, aiming to give artists many opportunities to Africa for achieving their work to reach international level. The UMG continues to push the wheel for their goal of promoting African music environment as well as music recording, music publishing, production, concert, corporate cooperation and business efforts.

In this regard, Vice president of Universal Music Group, Marketing Development Department, Adam Granite said, "We expect to work with Boomplay where we will enable our African artists to be creative, marketing platforms and resource development to speed up their work they continue to grow in Africa. This agreement will help UMG artists reach new users, while increasing the emphasis on African music listeners to gain access to music fans, other artists and music producers.

"This partnership will continue to reach many people and ensure that our artists' activities reach millions of music lovers in Africa," said Ezegozie Eze Jr., Director General of Universal Music Nigeria, "We are pleased to be the first music company to cooperate with Boomplay and we expect to bring high quality creations to our artists and to many African consumers. "

Speaking also, Boomplay's CEO, Joe He, said that Boomplay will continue to build a multimedia platform and integrate music lovers with songs they love at any time and anywhere.

"Boomplay has built up a great deal of African music in a legitimate way, especially for Boomplay users to associate with the world's largest musical labels like the Universal Music Group offering another great opportunity for us to do so",
he said.

Boomplay App which is currently available to Android mobile users, intends to launch an app on the iOS platform soon. In addition, Boomplay's new users will be able to get one-month subscription free of charge when they join a new one-in-one package.