Boomplay, Africa’s leading music streaming and download service and Universal Music Group (UMG), the world leader in music-based entertainment today, announced the signing of a landmark licensing agreement covering multiple markets within Africa.
UMG is the first major music company to license its catalog to Boomplay, which has quickly established itself as the most popular streaming service in Africa.
Under the terms of the multi-year agreement and effective immediately, Boomplay will distribute music from UMG’s world-renowned labels through its streaming and download platform in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia. Boomplay currently provides more than two million songs and thousands of music videos to more than 36 million users, with nearly two million new users added each month.
Users will now have access to UMG’s extensive catalog of both local and global recording artistes, including Eminem, Tekno, Post Malone, Nicki Minaj, Lady Zamar, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J.Cole, Dr. Tumi, Nasty C, 6lack, Diana Ross, Hugh Masekela, Jon Bellion, Larry Gaaga, Tamia, Maroon 5, Aka & Anatii, TJAN, Jah Prayzah, Nonso Bassey, Mafikizolo, Cina Soul, Ella Mai and Mr. Eazi.
Earlier this year, UMG announced the launch of Universal Music Nigeria, a new division within Western Africa, to provide artistes with comprehensive opportunities throughout the region and to provide pan-African talent the best possible launch pad for wider international success. UMG is accelerating the company’s focus on growing the entire African music ecosystem, including recorded music, music publishing, production, live events, brand partnerships and merchandising efforts.
In making the announcement, Universal Music Group Executive Vice President, Market Development, Adam Granite, said, “We’re looking forward to working with Boomplay as we provide our African artists a range of creative, marketing and promotional resources to accelerate their careers within this vibrant and growing music market. This agreement will help UMG artistes to reach new audiences, whilst boosting the African streaming experience to benefit both music fans, artistes and songwriters.”
“This partnership extends our reach and makes our artists’ music accessible to millions of African music lovers,” he added.