One of Africa’s leading music streaming and download services, Boomplay, and Universal Music Group have announced the signing of a landmark licensing agreement which is to cover multiple markets within Africa. UMG is the first major music company to license its catalogue to Boomplay, a streaming service in Africa. Under the terms of the agreement, Boomplay will distribute music from UMG’S world-renowned labels through its streaming and download platform in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia.
With the new partnership, users will now have access to UMG’S catalogue of both local and global recording artists, including Eminem, Tekno, Post Malone, Nicki Minaj, Lady Zamar, Lil Wayne, Bob Marley, Brenda Fassie, J. Cole, Dr. Tumi, Nasty C, 6lack, Diana Ross, Hugh Masekela, Jon Bellion, Larry Gaga, Tamia, Maroon 5, Aka & Anatii, TJAN, Jah Prayzah, Nonso Bassey, Mafikizolo, Cina Soul, Ella Mai, and Mr. Eazi.
Earlier this year, UMG announced the launch of Universal Music Nigeria, a new division within Western Africa to provide artists with comprehensive opportunities throughout the region and to provide pan-african talent with the best possible launch pad for wider international success.